BRAIN RULE RUNDOWN

Rule #9: Stimulate more of the senses.

    • Our senses work together so it is important to stimulate them! Your head crackles with the perceptions of the whole world, sight, sound, taste, smell, touch, energetic as a frat party.
    • Smell is unusually effective at evoking memory. If you’re tested on the details of a movie while the smell of popcorn is wafted into the air, you’ll remember 10-50% more.
    • Smell is really important to business. When you walk into Starbucks, the first thing you smell is coffee. They have done a number of things over the years to make sure that’s the case.
    • The learning link. Those in multisensory environments always do better than those in unisensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.

Praise for Brain Rules

"Medina’s humorous, conversational style make this an absolute please to read.”

– Library Journal

“Few people are better qualified to help managers sift through all the hype than John Medina.”

– Harvard Business Review

“Oliver Sacks meets Getting Things Done.”

– Cory Doctorow, coeditor of Boing Boing